Your communications strategy needs to ground climate change in a local context, connecting to what people care about.  For many, forests and woodlands are part of their sense of place and identity.  But you don't have to create all the stories. You and your land trust can take ideas from others and then find your own voice on the topic. Columbia Land Trust (in Washington State) has been weaving climate change into its publications and outreach. Here's an example:

"There are two ways to restore some semblance of balance to the carbon cycle: reduce emissions from fossil fuel use and increase the carbon-absorbing power of forests and other plant-rich landscapes.

Both methods are needed. We call the latter approach a 'natural climate solution...'"